
Case Study
Repositioning the perception of technical and vocational education (TVET)
The challenge: a second-choice track
Technical and vocational education and training (TVET) in many African countries faces significant perception challenges, seen as “a second-choice track” for academically struggling students. Contributing factors include curricula misaligned with labour-market needs, insufficient links between training providers and industry, limited organisational capacity to deliver competency-based programmes, and weak policy frameworks for quality control and qualification recognition.
The strategic decision: training a workforce that delivers
MORIM was mandated to reposition TVET as a driver of economic competitiveness and employment, through two objectives: shifting the perceptions of families, young people and employers, and developing policies aligned with international standards and national priorities.
The solution: a three-phase approach
Phase 1: Diagnosis and strategic options
MORIM examined governance, curriculum design, industry relations, financing and perception. The strategic recommendations rested on three pillars: governance and institutional strengthening; competency-based pedagogy and curriculum reform; perception and attractiveness initiatives.
Phase 2: Policy co-design and stakeholder engagement
Collaborative development of a national TVET policy framework (2026-2035), quality-assurance mechanisms, public-private partnership models and a communications strategy to reposition the sector's image.
Phase 3: Piloting and learning
Real-world testing centred on capability building, curriculum redesign, competency-based assessment and industry engagement.
Strategic impact
- Increased enrolment in pilot programmes, with improved gender balance
- Higher employer satisfaction with graduates' skills
- Strong political engagement with budget allocations
- Positive shift in media and public-debate perception
Key success factors
- Political leadership and ownership
- Inclusive multi-stakeholder collaboration
- Evidence-based policy
- A “pilot-first” testing methodology
- Strategic focus on perception as much as on technical reform
Your turn
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